Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
North Carolina Society of Gastroenterology Annual Conference 2018
In 2006, the North Carolina Society of Gastroenterology (NCSG) was formed by and for interested gastroenterologists from both academia and private practice in North Carolina to gather and discuss the state of their profession. The Society felt that it was important that their organization be broadly representative of gastroenterologists from the state, both those in practices and those in academia. They wanted to concentrate on issues that would make a difference, not just to its members, but to their patients and the community as a whole.
The North Carolina Society of Gastroenterology recognizes that satellite events are often arranged in conjunction with its scheduled CME activities as a convenience to the target audience in attendance. The NCSG Society remains sensitive to assuring that these programs are appropriately used for educational purposes. NCSG retains the right to limit a company’s right to priority or participation in future years if a particular satellite symposium program were to deviate markedly from the professional, educational atmosphere and decorum of the meeting.