Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Northeastern Forest Products Equipment Expo-Essex Junction, Vermont
The Northeastern Forest Products Equipment Expos or Loggers’ Expos are the premier forest industry equipment trade shows in the Northeast. Currently rotating among three different locations in three states, the Expo alternates between Bangor, Maine and Hamburg, New York in odd years and Essex Junction Vermont in even years.
Each Loggers’ Expo typically features between 175 and 225 exhibiting companies and they normally attract more than 6,000 attendees. The Loggers’ Expo is the place where buyers and sellers of forest industry equipment, products and services can interact in a casual but productive environment. The Expo features a mix of live demonstrations, static displays, and booths – with plenty of inside and outdoor exhibits.