Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
NRF Retail's BIG Show 2018
NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship event held annually in New York City. The three day event offers unparalleled education, collegial networking with 34,500 of your newest friends, and an enormous EXPO Hall full of technologies and solutions. Even after more than a century - 106 years to be exact - Retail's BIG Show is still the only place where you can see and experience all things Retail.