Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
NY NOW™ (formerly New York International Gift Fair® - NYIGF®) - Winter
General giftware, tabletop and homewares, decorative and personal accessories, museum gifts, ethnic, traditional, country and contemporary crafts, specialty foods, contemporary design products, juvenile products, floral products and pet products.