Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Obesity Week™ 2014
The American Society for Metabolic & Bariatric Surgery (ASMBS) and The Obesity Society (TOS) have joined together to co-locate their respective annual meetings under one roof. They have developed the preeminent annual scientific and educational conference covering the full scope of the obesity issue, from cutting edge basic science and clinical research to intervention and public policy discussions that can impact the quality of life for millions who suffer from obesity.
Obesity Week participants will benefit from the educational, networking and scientific synergies created through the collaboration of these international obesity organizations. Programming will cover the full interdisciplinary spectrum and feature the world's leading experts in their respective fields. A comprehensive agenda will include:
- Scientific sessions of both TOS and ASMBS
- Pre-conference Continuing Education
- Policy and public health discussions
- Co-sponsored programming and networking events
- Industry-sponsored symposia
In addition, Obesity Week will feature an exposition hall that is the largest of its kind, showcasing the newest, most innovative products, services and technologies from leading global companies and organizations.