Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Oil and Gas Cyber Security
Cyber security incidents worldwide are increasing daily and one of the most vulnerable sectors is oil and gas where over 2 million threats of varying complexity are experienced weekly. Cyber criminals are becoming increasingly sophisticated, highly organised and constantly inventing ways to bypass traditional defences such as anti-virus and firewalls. With such attacks increasing in frequency and sophistication, oil and gas companies are faced with an urgent need to protect their highly valuable intellectual property and commercially sensitive information. Against this backdrop, oil and gas companies now are heavily investing in establishing the most comprehensive security systems for their assets and digital infrastructures, with spending set to reach $1.87 billion by 2018. Managing security of networks and wireless communication systems, as well as defending IT infrastructure from external virus attacks and internal compatibility threats is a top priority. SMi's 4th Oil and Gas Cyber Security conference will address the most pressing cyber security issues facing the oil and gas sector with key presentations delivered by senior industry figures from Total, Salalah Methanol Company, Tullow Oil, Cairn India and Saudi Aramco. The two-day programme will build on the success of the 2013 event and discuss recent efforts to bolster protection of highly valuable intellectual property and commercially sensitive information on production, exploration plans and assets. Register online at http://www.smi-online.co.uk/oilandgas-cybersecurity46.asp