Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Oil Trading and Logistic Africa Downstream Expo 2014
The annual OTL Africa Downstream Expo is the continent’s leading business forum for unique insights on markets and emerging opportunities in addition to knowledge development, products showcase and recognition of excellence in the downstream petroleum value-chain. It features a strategic conference, dedicated industry exhibition and the annual OTL Industry Dinner.