Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Path to Purchase
Capturing how shoppers behave in the omni-channel world; transforming brand positioning into brand experience, and experience into conversion
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Join us at marcus evans Path to Purchase conference! This two-day conference will discuss the holistic approach to reaching targeted shoppers; unlock value across devices and platforms; and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights, and technology; harvesting from a sustainable O2O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity! Tailor-make your own programme by selecting from either of the streams: Stream One: Shopper Insights & Analytics Stream Two: Shopper Experience & Conversion