Path to Purchase

Capturing how shoppers behave in the omni-channel world; transforming brand positioning into brand experience, and experience into conversion
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Join us at marcus evans Path to Purchase conference! This two-day conference will discuss the holistic approach to reaching targeted shoppers; unlock value across devices and platforms; and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights, and technology; harvesting from a sustainable O2O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity! Tailor-make your own programme by selecting from either of the streams: Stream One: Shopper Insights & Analytics Stream Two: Shopper Experience & Conversion

Partner Voices

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