Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Patient Care Asia 2014
Following the success of Patient Care Asia 2013, the next edition will return as a bigger and better event in 2014. Maintaining with our aim to propel the quality of patient care in Asia, the 2014 edition will continue on with strategic discussions on back-end operations to improve patient care, and in addition, delve more into the main touch points between the hospital and its patients-frontline operations and nursing.