Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016-08-30 - 2016-08-31
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Organizers dedicated the two days before PAX Prime to the developer community for the craft that is game making. PAX Dev is about elevating the art and creating a place to share, debate and learn.