Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PCBC 2014 - Homebuilding Tradeshow
PCBC is a gathering of America’s most prominent single family and multifamily builders, developers, investors, lenders, architects, contractors, building scientists, marketers and product manufacturers. Through targeted educational forums, exclusive networking venues, a curated exhibit floor experience, product “matchmaking” sessions and more, PCBC is dedicated to creating better ways for the housing industry to connect and engage.
PCBC draws an audience of the largest and most prominent community builders in the US—and nearly two-thirds of those who attend are senior level executives. Exhibiting at PCBC means connecting with housing industry decision-makers.