Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PCHi 2016 - Personal Care & Homecare Ingredients 2016
2016-03-01 - 2016-03-03
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Supported by industry-leading trade associations such as the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), the China Association of Surfactant Soap and Detergent Industries (CASSDI), and numerous international trade media, organized by Reed Sinopharm Exhibitions (RSE), Personal Care & Homecare Ingredients 2014 (PCHi 2014), the one stop platform for peer-to-peer information exchange of emerging market trends, technological innovations, new scientific developments and updates on international regulations, underpinned by quality service standards, is to be held at Shanghai New International Expo Centre (SNIEC) during Feb.19-22, 2014. The Personal Care and Homecare Ingredients (PCHi) trade show is China's dedicated trade event for ingredient suppliers to engage manufacturers of cosmetics, personal care and homecare goods to meet their growing production demands.Through various marketing initiatives such as the PCHi Cybrary, the PCHi Online Scheduler, and comprehensive market briefings and presentations, PCHi is able to successfully bridge like-minded businesses together to trade and explore collaborate. The Personal Care and Homecare Ingredients (PCHi) is rotated annually between Changjiang Delta and Zhuhai Delta - two of China?s most affluent business areas that are also key manufacturing hubs for the personal care, cosmetics, toiletries and home care industry. That is why PCHi continues to draw business professionals such as fo