Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Personal Care and Homecare Ingredients (PCHi)
2015-03-12 - 2015-03-14
With China taking centre stage in the global marketplace, PCHi provides the most effective business platform for domestic and international ingredient suppliers to engage manufacturers of cosmetic, personal care and household products. The event is rotated annually between Changjiang Delta and Zhuhai Delta - two of China’s most affluent business areas that are also key manufacturing hubs for the personal care, cosmetics, toiletries and home care industry. That is why PCHi continues to draw business professionals such as formulators, manufacturers, R&D technologists, and senior management from all corners of the global community. PCHi provides a one-stop platform for peer-to-peer information exchange on emerging market trends, technological innovations, new scientific developments, and updates on international regulations. Through various marketing initiatives such as the PCHi Cybrary, the PCHi Online Scheduler, and comprehensive market briefings and presentations, PCHi is able to successfully bridge like-minded businesses together to trade and explore collaborate. PCHi is supported by industry-leading trade associations such as the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), the China Association of Surfactant Soap and Detergent Industries (CASSDI), and numerous international trade media. Exhibitor Profile Suppliers and manufacturers of raw materials and ingredients for cosmetics, toiletries, personal care and homecare products; including: hair care, skin care, oral care, coloring, fragrance, natural ingredients, preservatives, detergents, pesticides, cleaning liquids, and many more. Laboratories and products R&D and testing. Visitor Profile PCHi visitors include prominent industry players from cosmetics, personal care and homecare manufacturing companies. The profile is varied, and consists of procurement managers, cosmetic scientists, formulators, formulation chemists, laboratory managers, agents and distributors.