Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Pharma & Biotech Finance Leaders Forum
This is the only event for CFOs and senior finance executives at the global and local level, at both large pharma or small biotechs, who are looking to benchmark with other market leaders who have also been facing the same external challenges and have attempted to rework their internal operations, culture and financial decision making. 3 EVENTS IN ONE: 1. Pharma & Biotech: Next Generation Finance Management 2. Achieving Pharmaceutical Financial Excellence 3. Biotech Finance & Investment Management Day 1 is aimed at all attendees from both the pharma and biotech perspectives, who will hear keynote presentations on fresh approaches to the business environment, customer-centric strategies and financial model. Day 2 will be split into two streams. Stream 1 - for pharmaceutical executives - will focus on issues like translating global strategy to the local affiliate level to ensure success with customers in different geographies. There will also be a focus on financial and risk management of R&D and how to achieve an ROI in the new post-blockbuster R&D era. Stream 2 - for representatives from the small biotech sector - will focus on how biotech companies can build a pipeline of commercially promising drug candidates through all phases of R&D in order to build an attractive value-story for investors, venture capitalists and the pharmaceutical in-licensing teams.