Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Pharma Commercial Excellence MENA Congress
Redefining communication strategy to increase market access and maximize business growth.
2015-02-16 - 2015-02-19
Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East Pharmaceutical market is expected to grow from $16bln in 2013 to $26bln in 2017. This 12-14% growth rate is amongst the highest in the world. With the extent of growth anticipated in the Middle East pharmaceutical market, companies are striving to adapt their commercial models for competitive advantage. Therefore there is a strong need to focus on commercial excellence through understanding the current regulatory framework, enhancing sales force effectiveness, recruiting and developing required personnel inside the organization and exploring strategies for maximizing the efficiency of the marketing and sales functions. With this in mind, the Pharmaceutical Commercial Excellence MENA Congress reflect the current market changes, impart new information and share peer-to-peer experience on overcoming the most pressing issues facing pharmaceutical companies today.