Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The European plastics and rubber industry constitutes the core of PLAST, which again this year is one of the events supported by EUROMAP (European Association for Plastics and Rubber Machinery Manufacturers). The fair will present tailor-made solutions for injection, extrusion, thermoforming, welding and blow-moulding processes with all the associated auxiliary equipment, moulds and components, and a broad review of innovative materials, semi-finished materials and highly technical finished products. It will be an experience on the leading edge, serving the entire production chain.
PLAST 2015 not only offers exhibitors a 5-day showcase for their products and expertise, but also a network for distributing them that is even more extensive and deeply penetrating than in the past.