Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Plastic Closure Innovations 2015
AMI's 3rd international conference on Plastic Closure Innovations will take place from the 9-12 June 2015 at the Sofitel Kurfürstendamm in Berlin, Germany. The conference begins with welcome evening networking reception and exhibition on the 9th of June, followed by a 2-day technical programme.
Non-beverage applications account for 60% of polymer demand, with toiletries and cosmetics as the largest consumer of polymer in the manufacture of plastic caps and closures in Europe. On the other hand, beverage closures, account for nearly 60% of the demand in units. Bottled water has been a major contributing factor in shaping the beverage caps industry throughout the years and is expected to continue to contribute to future market growth.
New packaging development initiatives, increasing penetration of plastic bottles as well as product innovation have sustained research into new closure solutions. Market growth is driven by improved functionality, convenience and shelf impact. Plastic closures are continuously valued by brand owners for their aesthetic contribution to product image, and functional aspect of product delivery.
Many moulders focus efforts on capturing more value through optimised operations, lean manufacturing and cost reduction. Others concentrate on working with customers to create unique, more specialist designs for ultimate product differentiation. The industry is also acting together for greater sustainability.
Plastic Closure Innovations 2015 offers a unique networking opportunity for leading brand owners and fillers, closures producers, packaging manufacturers, designers and suppliers to the industry to debate the latest developments in the plastics closures industry with a particular focus on adding value and optimising results across the supply chain.