Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Plastic Electronics 2014
co-located with SEMICON Europa
PE exhibitors are the suppliers to and partners of the Europe’s leading plastic electronics industry companies. From materials to systems - and everything in between and beyond - PE showcases the biggest and brightest names in plastic electronics manufacturing