Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PLMA's 2015 Private Label Trade Show
STORE BRANDS AND BEYOND
2015-11-15 - 2015-11-17
PLMA's Private Label Trade Show is the only trade show devoted entirely to store brands. For over 30 years, PLMA's annual private label trade show has been the place where retailers and suppliers meet to build their private label business. It is the event of the year for the private label industry. Come and see thousands of products, all devoted entirely to store brands. Meet buyers from today’s supermarkets, supercenters, drug chains, mass merchandisers, wholesalers, importers and exporters, discounters and convenience stores, even military exchanges.
Virtually every major U.S. supermarket chain, drug chain, mass merchandiser, club and dollar store are among the visitors who attend the event each year, in addition to convenience stores, specialty retailers, military exchanges, wholesalers, brokers, importers and others.
This year’s show will present more than 2,700 exhibit booths Exhibits from the leading manufacturers of store brands offer up virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise. Exhibitors range from large, well-known international corporations to small and medium-size companies. International participation in the U.S. PLMA show continues to expand, with national pavilions representing China, Spain, South Africa, Costa Rica, Ecuador, Peru, Turkey and Egypt, joining pavilions from Italy, France, Canada, Mexico, and others. Exhibitors from more than 35 countries can be found throughout the show floor. The show floor is divided into separate food and non-food halls. The schedule is concentrated into two days of exhibition time, plus a Sunday program of seminars & industry workshops. PLMA’s Idea Supermarket® offers an unparalleled opportunity to see store brand products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America. PLMA’s New Product Expo is included in the Idea Supermarket® and showcases hundreds more new products from exhibitors on the trade show floor.
November 13-15, 2016