Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PLMA's World of Private Label
2016-05-24 - 2016-05-25
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PLMA's annual "World of Private Label" Trade Show helps manufacturers and retailers build their private label programmes. ? More than 3,800 Exhibit Stands Separate Food and Non-Food Halls Manufacturers from 70 Countries 50 National and Regional Pavilions Pre-Show Seminar Programme New Product Expo Idea Supermarket?
PLMA?s 2014 ?World of Private Label? International Trade Show will be held 20-21 May and attract buyers from the world?s supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters.
PLMA?s 2014 ?World of Private Label? International Trade Show will present more than 3,800 exhibit stands including 50 national and regional pavilions. Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.