Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Plumbing Manufacturers International - 2014 International Emerging Technology Symposium
Building upon a highly successful and universally acclaimed formula refined during three previous symposiums (Chicago, 2008; Ontario, Calif., 2010; Washington, D.C., 2012), the event will gather plumbers, contractors, engineers, manufacturers, and water efficiency experts to introduce new technologies for the plumbing and mechanical industries, and discuss how policy initiatives can drive the introduction of these technologies to market and advance the cause of water and energy efficiency. The ETS is designed to provide a portal for the host organizations’ partners in the manufacturing, engineering, and trade industries to display and demonstrate their innovative solutions to legislative and regulatory developments that often alter industry landscapes.