Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PMA 2016 Fresh Summit Convention & Expo
2016-10-15 - 2016-10-16
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VP, Meetings & Trade Shows
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Fresh Summit brings together produce and floral industry leaders, retail buyers, food safety experts and importers/exporters from across the globe. From decision makers to market innovators, Fresh Summit attendees and exhibitors are the people you need to know. With more than 18,000 attendees and over 1,000 exhibits, The Fresh Summit Convention and Expo is one of the largest produce conventions in the world.
Attendees are: - Retailers - Wholesalers & Distributors - Foodservice Operators & Distributors - Importers/Exporters - Suppliers - Grower-Shippers - Industry Organizations & Commodity Boards - Business Solution Providers - Consumer & Trade Media
Exhibitors are: - Global Grower-Shippers & Processors - Marketing, Trade & Promotional Organizations - Government Agencies & Ministries of Agriculture - Suppliers and Manufacturers of Packaging, Equipment, Labeling, Transportation, Merchandising & Technology Services