Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Power and Electricity World Asia 2014
Dubbed as the longest running, most influential and the largest power and electricity event in the Asia Pacific region for the last 16 years, Power & Electricity World Asia has been an annual platform for high-level executives and key decision-makers from Asian governments, leading power & utility companies, energy suppliers, global investors and other senior business leaders in the power, energy and utilities sectors to discuss development, investment and partnership opportunities in Asia. Comprised of 6 co-located conference & seminar streams and an integrated exhibition, this event brings together over 1,500 industry stakeholders from across the entire energy supply chain.