Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Preventing Food Fraud Conference – Ensuring Integrity 2018
Prevent Food Fraud & Ensure Product Integrity & Compliance: Horizon Scan Upcoming Threats & Global Supply Pitfalls, Reduce Potential Vulnerabilities With Advanced Testing Strategies & Minimise Supplier Risks To Boost End-To-End Traceability & Visibility In The Post-Horsegate, Post-Brexit World.
Increase Supply Chain Visibility, Decrease Local & Global Supplier Risks, Identify Upcoming Threats, Industry Trends & Legislative Changes & Test Efficiently To Boost Ingredient & Product Integrity & Drive Out Food Fraud!