Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Print & Packaging Arabia 2018
The 15th edition of the Saudi Print and Pack brings together industry professionals from around the Kingdom, the region and the world. The leading events keep pace with the growth of the packaging, printing, plastics, and petrochemicals industries in the Kingdom and present a unique opportunity for attendees to advance the growth and development of these sectors and increase their contribution to the national economy.
The exhibitions aim to increase awareness of sustainability as an important industrial concept that, through the optimal use of natural resources, play a major role in protecting the future of subsequent generations.