Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Profession Beauty Mumbai
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Professional Beauty with 8 shows in 4 countries adds the 9th City to the bandwagon by introducing a regional show in Bangalore. Professional Beauty recently cemented its position as India's leading trade expo for the beauty and cosmetics sector, attracting over 12,000 verified trade visitors across their two shows in Mumbai and Delhi in 2013.