Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Professional Convention Management Association - PCMA Convening Leaders
2016-01-10 - 2016-01-13
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Convening Leaders provides cutting-edge education and real networking opportunities for all meetings industry professionals, including planners, suppliers, faculty and students.? Related professionals such as marketing managers, tradeshow/exhibit managers, facility operations managers and C-level professionals can also benefit from the premier education and networking event of the year that allows you to network with industry leaders, discover innovative solutions to save time and money, enhance your performance, and explore how world issues impact the meetings industry.