Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Professional Convention Management Association - PCMA Convening Leaders 2018
2018-01-07 - 2018-01-10
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We’re cranking up the volume at Convening Leaders. The engagement factor is the most critical piece of connecting with your audience. But we’ve entered the new school of engagement — one where you must navigate around digital distractions and satisfy increased attendee expectations at every turn. At Convening Leaders 2018, you’ll learn how to electrify your experience. And what better place to bring that supercharged sound and feeling than Music City. Plug in and discover the Grand Ole Land of Innovation and Opportunities. Join us this January in Nashville.