Progressive - International Motorcycle Show
2017-01-06 - 2017-01-08
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The Progressive® International Motorcycle Shows® is the world’s largest consumer motorcycle show tour. With 35 years of experience, the IMS Tour provides attendees with an all-access pass to the world of motorcycling, connecting hundreds of thousands of motorsports enthusiasts with top manufacturers and premier aftermarket brands.
The Progressive® International Motorcycle Shows® attract powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that hundreds of thousands of consumers attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.
With 35 years of experience, the IMS Tour provides brands with the most powerful method of engaging buyers - face-to-face interaction with hundreds of thousands of powersports enthusiasts that are ready to purchase. The Progressive® International Motorcycle Shows® is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month national and regional advertising campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.