Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ProWine Asia 2016
Inaugural edition of ProWine Asia 2016 to be launched in Singapore ProWine Asia 2016 – the newest ProWein satellite event for South-East Asia will be launched in Singapore from 12 to 15 April 2016 at the Singapore Expo. The event will showcase a wide array of products, spanning a projected exhibition area of 7,500 sqm, 350 exhibitors from 20 countries and regions, and 12 international group pavilions from Argentina, Australia, Austria, France, Germany, Italy, Portugal, Singapore, South Africa, Spain and USA. Trade attendees can look forward to an exciting lineup of activities including networking opportunities with industry players and peers, wine tasting, seminars and workshops. As demand for wine and spirits continue to grow in Asia, this inaugural edition is an event not to be missed! ProWine Asia 2016 is co-located with Food&HotelAsia2016 (FHA2016), Asia’s premier trade event for the food and hospitality industry. Visit www.prowineasia.com for more information. Event at a glance: ProWine Asia 2016 Date: 12 – 15 April 2016 (Tuesday – Friday) Venue: Singapore Expo, Hall 10 Opening Hours: 10am – 6pm (12 – 14 April 2016, Tuesday – Thursday) 10am – 4pm (15 April 2016, Friday) Admission: Business and trade professionals Website: www.prowineasia.com
• Wine & Spirits Importers / Distributors / Wholesalers • Wine & Spirits Retailers • Wine & Spirits Accessories Importers / Distributors / Wholesalers / Retailers • Wine Brokers / Investors • Influencers on Wine & Spirits Purchases: - Sommeliers - Bartenders - F&B Managers - Chefs • Purchasers from: - Airlines / Cruise Liners / Rails - Bars / Pubs / Clubs - Duty-free Retailers - Hotels / Resorts - Hypermarkets / Supermarkets / Convenience Stores - Institutional Caterers - Restaurants • Trade Associations Admission is by registration only and is not open to public.