Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Plastics Recycling Show Europe (PRSE) will feature a pan European exhibition and multiple conference streams designed specifically for the plastics recycling industry. The event will bring together key players from the plastics and recycling sectors in order to learn, network and capitalise on the business opportunities plastic recycling offers. The event will be held at the Tour & Taxis Venue on the 25th & 26th November 2015 in Brussels. Brussels is at the heart of EU legislation on plastics recycling with the new "waste framework directive" being enforced in 2015.