Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Public Relations Society of America - PRSA 2016 International Conference
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At the PRSA 2014 International Conference, join thousands of colleagues and over 150 industry experts for three days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to "real-time" opportunities and challenges, while also addressing trends and new technologies.??????