Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
RISI Latin American Conference
Gain insight into trends, challenges and opportunities in the forest products industry!
Join industry colleagues in Sao Paulo for the Tenth Annual RISI Latin American Conference. This is the premier forum to immerse yourself in all aspects of the pulp and paper industry. Discover how RISI's deep industry expertise will help you understand the latest trends, challenges and opportunities.