Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ROAD AND TRAFFIC 2016 6th Caspian International Road Infrastructure and Public Transport Exhibition
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With GDP having tripled in the last eight years, Azerbaijan is a rapidly-growing country. One of the main areas to have experienced this growth is the transport infrastructure sector - new roads have been constructed, the Baku Metro is being extended, the quantity and quality of rolling stock for public transport has and will continue to improve and intelligent transport management systems have been developed. This all plays a part in the importance of the Road & Traffic exhibition. Since its launch just two years ago, Road & Traffic has become a leading sector event in the region - bringing together professionals specializing in road construction and safety, public transport and IT.