Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ROAD AND TRAFFIC 2018 8th Caspian International Road Infrastructure and Public Transport Exhibition
The 8th Caspian International Road Infrastructure and Public Transport exhibition Road & Traffic 2018 will be held from 14th to 16th May at Baku Expo Center. The Road & Traffic exhibition aims to present the latest achievements in the field of road and tunnel construction, showcase the introduction of modern information technologies in traffic management and the development of solutions to the global crisis in the field of road safety, while providing a forum for a meeting of the manufacturers and operators of public transport. It is a unique platform for businesses to meet with the managers and experts of state road authorities of both Azerbaijan and the region as a whole. Companies from Azerbaijan, Germany, Russia, Turkey, USA, the Czech Republic and other countries will present services for road and tunnel engineering and construction, road safety means, traffic barriers, road marking equipment, traffic monitors, software for designing the city infrastructure, intelligent transport management systems, buses and much more. This year Baku Transport Agency will be among the exhibition participants for the first time. The Road & Traffic 2018 exhibition will create ideal conditions to meet with the heads and experts of the region’s leading road construction companies, to get acquainted with current and future plans of the government in the field of optimization of the public transport in Baku and other cities of Azerbaijan, and to consider the possibility of participating in these projects. Traditionally, the exhibition will present a number of innovations, including Urban and Cordoba road lightening products and the Novoplast primer.