Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Salon International de la Lingerie
2016-01-23 - 2016-01-25
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+33 (0)1 47 56 32 12
International Annual Trade Fair for professional attendees only The exhibitors are manufacturers from more than 15 countries who show one or several brands.