Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
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SaloneUfficio is the trade show which since 1982 has been an international point of reference for the best in furniture and accessories for offices, banks, insurance institutions, postal services and government facilities, as well as a showcase for the home office. SaloneUfficio is held on odd-numbered years along with the Salone Internazionale del Mobile, Euroluce/International Lighting Exhibition, the International Furnishing Accessories Exhibition and the SaloneSatellite.
Visitors 2013 92,674 Italian e 193.024 foreign (global statistics of 2013 exhibitions: Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, Euroluce, SaloneUfficio)
Exhibitors 2013 79 Italian, 36 foreign