Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Price Daytime Session: £20 VIP Preview Night: £100 Cocktail Reception: £50 Daytime/evening open access: £60 Time: 6:00 pm to 6:00 pm
Since 2009, SalonQP has grown to become one of the key luxury events in the watch industry calendar. It has established itself as a must-visit event for watch collectors and enthusiasts, for whom the world of luxury watches is both a passion investment and a mine of interest. As one of the world's leading art galleries, the Saatchi Gallery is an ideal stage for the best in watchmaking from haute horlogerie to cutting edge design and technology. Carley Ayres - Telegraph and QP publishing director: "2015 is the second year of the Telegraph Media Group's ownership of SalonQP and its associated platforms. We continue our investment to further raise the profile of Europe's largest luxury consumer watch salon and we are excited to offer our audience an elevated experience for the forthcoming year as we extend the platform further with the September launch of ClubQP." This year's show will see the return of A.Lange and Söhne, Tudor and Ralph Lauren to a list of exhibitors that already extends to more than 30 brands and we fully expect to match 2014's tally of 82. They join SalonQP regulars such as Chopard, Montblanc, Nomos Glashütte and Bremont, leading independent brands MBandF, Arnold and Son and Grönefeld, and many more. Auction houses Bonham's and Fellows add to a horological offering that's unmatched anywhere. Alongside the exhibiting brands, SalonQP will present curated exhibitions, the winning watches from the Grand Prix d'Horlogerie de Genève, luxury cars, cocktail bars, watchmaking and craft demonstrations, piano recitals, strap and service bars and the much anticipated seminar series. James Gurney, SalonQP's founder and director, said: "2015 is shaping up to be the best and most comprehensive SalonQP yet. Our intention has always been to entertain and inform and I feel the mix of brands, exhibitions and partners we have brought together will create a truly memorable and enjoyable event."