Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Samoter - International Triennial Earth Moving and Building Machinery Exhibition
co-located with Asphaltica
Samoter is the main Italian event dedicated to earth moving, site and construction machinery and is a leading reference show in Europe.T
he Samoter 29th International Triennial Earth Moving and Building Machinery Exhibition will be joined by Asphaltica, the event focusing on asphalt industry, equipment, technologies and road safety.