Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
School Transportation News - STN School Bus Expo 2016
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Annual conference and trade show about school buses and school bus safety. Sponsored in conjunction with the Western Region of the National Association of State Directors of Pupil Transportation Services.