Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SECO 2016 - Southeastern Congress of Optometry International
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SECO International is produced annually by SECO International, LLC, a wholly owned subsidiary of the Southern Council of Optometrists, Inc. The annual SECO conventions regularly attract more than 7,500 national and international eye care professionals, vendors, and allied ophthalmic personnel. SECO International is widely acknowledged as the largest optometric educational meeting in the world. THE EDUCATION DESTINATION for: Optometrists Optometric Residents Optometry Students Opticians Ophthalmic Medical Personnel Optometric Technicians Paraoptometrics Practice/Business Managers