Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SECO 2018 - Southeastern Congress of Optometry International
SECO is the leading source of world-class optometric education in the United States and is widely acknowledged as the largest educational meeting in the world, with close to 400 hours of education available. More than 6,000 eye care professionals, vendors and ophthalmic professionals from around the globe convene in Atlanta for this important international event, where they access the latest research and innovation, develop cutting-edge lab techniques and learn what matters most to their practices.
With more than 250 leading industry suppliers displaying everything from ophthalmic equipment to pharmaceuticals to fashion frames, Optometry’s Marketplace™ is one of optometry’s largest and most comprehensive exhibit halls.
Optometry’s Marketplace™ is the premier opportunity to reach the year’s largest audience of optometry professionals. 6,000 of the industry’s most successful eye care professionals peruse the exhibit hall for the products they will purchase to improve their practices and grow their businesses.