Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SELECT - Contemporary Tradeshow - August 2014
SELECT is the juried exhibition of contemporary brands for the West Coast marketplace. SELECT is dedicated to presenting a showcase of carefully curated upmarket brands that share an affinity for producing collections reflecting only the highest standards of quality and progressive design for directional buyers in mind.