Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SGPFair (Singapore Gifts & Premiums Fair) 2014
SGPFair is the nation’s pioneer and largest platform of its kind, congregating the finest names in the giftware and promotional products industry. Celebrating its 15 year anniversary in 2014, SGPFair returns from 16 – 18 July 2014. Profile for exhibits includes Advertising Gifts & Premium, Ceramic Gifts, Consumer Electronics, Corporate Gifts, Fashion Jewellery & Accessories, Paper & Packaging, Pictures & Photo Frames, Silverware, Stationery, Toys & Sporting Goods, Travel Goods & Umbrellas, Watches & Clocks, General Gift Items, etc. SGPFair 2014 is organised by BizLink Exhibition Services, a subsidiary of Singapore Press Holdings, supported by Promotional Products & Giftware Association (PPGA).
• Corporate Companies • Importers & Exporters • Statutory Boards • Government Bodies • Dealers • Regional Procurement Centres • Regional Buying Houses • Retailers • Agents