Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Shopper Marketing Conference & Expo
2016-09-21 - 2016-09-22
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Formerly known as the “Shopper Marketing Conference & Expo,” the Path to Purchase Expo is the leading conference and exposition for brand manufacturers and retailers interested in marketing to shoppers, driving retail traffic and closing sales. Produced by the Path to Purchase Institute, the P2P Expo attracts nearly 4,000 consumer product marketers, retail chain partners, agencies (shopper marketing, advertising and promotion) and other solution providers (digital, mobile, research, insights and P-O-P design firms). All contribute to the strategic executions that drive retail sales along the path, both in-store and online.
Attendees include: ~Brand Manufacturer Teams from... - Brand Activation - Brand, Category & Product Development -Channel Marketing - Customer Teams - Integrated Marketing ~Agency Professionals including... - Account Teams - Art Directors - Brand Development - Creative Directors ~Retailer Executives involved with... - Brand & Category Management - Consumer & Shopper Insights - Merchandising - Retail & Digital Marketing ~Solution Providers involved with... - Consulting - Digital & Mobile Strategy - Display Design - Field Execution - Integrated Shopper Marketing
No other show brings together all the right industry players in one place. Only the Path to Purchase Expo delivers actionable strategies that are instrumental for engaging consumers in today's marketplace. Forward-thinking companies send large, cross-functional teams of decision makers to Expo to share and collaborate with world-class shopper marketing experts, researchers and practitioners.