ShowStoppers @ IFA 2016

Date
2016-09-01
Organizer
Exhibitors
70
Attendees
800
Event contact title
Partner
Event contact first name
David
Event contact last name
Leon
Email
dave@showstoppers.com
Event contact telephone number
+1 845.638.3527
Description
ShowStoppers, the leading producer of media receptions that bring technology companies together with journalists, returns to IFA for the 9th year to host the Official IFA 2016 press reception. Taking place 1 September 2015 in the South Entrance hall of the Messe-Berlin Fair Grounds, the press reception assures you the opportunity to shake hands with hundreds of journalists and drive media coverage for your company, products and executives – affordably, effectively, efficiently. It is the signature finale to Press Days at IFA, the night before IFA opens, when every journalist is in town, on the Fairgrounds, looking to discover breaking news to cover and the future of digital technologies for work, home and play. A 3-hour turnkey table-top showcase where companies set up their products for demonstration in Berlin. We invite qualified journalists, industry leaders into the room. They work their way from table to table, discussing products, conducting interviews – fueled by great food and drink. ShowStoppers allows you to cut through the noise and clutter of 1600 exhibiting companies to generate coverage from the right journalists who focus on finding the latest products in HDTV, home theater, audio, in-vehicle technologies, smart phones, tablets, wireless devices and services, GPS devices, Wi-Fi gadgets, videogames, peripherals, digital cameras and home appliances.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.