Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SIAL WINE WORLD
SIAL WINE WORLD is born by the demand of Chinese wine market. It is the highly professional wine exhibition, occupying over 12,000 sqm area. It offers an exclusive professional circle for wine specialists, buyers, traders and hospitality experts. The organizer will introduce strict measurement to only allow professional buyer into the hall. On top a special registration is necessary. 2014 preview 1 hall 400 exhibitors 12,000 visitors 13,000 sqm
wine & sprits buyers, HoReCa buyers,Media
wine & sprits