Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International building and interiors exhibition SibBuild will be held at 9-12 February 2016. There will be presented windows & profiles, gates & automation, fire fighting, construction materials, metal structures, roofing, facades & insulation, tools & hardware, concretes, paints & dry mortars, doors & locks, ceramics & sanitary ware, natural & artificial stone, lighting & electrics, textile and other.
According to the All-Russian rating of exhibitions and fairs, SibBuild was acknowledged as the best regional exhibition in Russia in the field of building, interiors and completion by space, professional interest, international participation, market coverage.