Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SIFMA Tech 2014
Join over 2,500 participants to explore the role of technology in financial services and how it is evolving to help firms respond to the rapidly changing regulatory and market environment.
The SIFMA Tech 2014 Exhibit Hall will bring together thousands of financial services experts, decision makers and influencers responsible for data management, infrastructure, trading technology, risk, compliance and operations, with activities designed to afford participants the opportunity to learn and network productively throughout the event.