Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SISO - Society of Independent Show Organizers CEO Summit
2016-04-03 - 2016-04-06
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310-450-8831, Ext. 5
The Executive Conference: This annual event is for CEO?s, owner/managers and first line executives to discuss strategic issues as they relate to specific industry challenges. Held in an urban environment, the Executive Conference is complete with exceptional networking opportunities at multiple levels while the content delves into specific case histories and examples. The Executive Conference sets the standard for top level management to include their next in line executives to understand the benefits of SISO membership while building their own peer networking groups. SISO is strong financially, is entrepreneurial, proactive and stimulating. Member?s participation and the ability to network with other Industry trail blazers, large or small will keep any member company ahead of industry trends, promote successful exhibitions, and allow one to understand how deals are made to help member companies grow and succeed.